The car that I am looking to make a creative brief for, is the Honda Civic. Coming into 2017 this is their second year with their redesigned body for the classic Honda Civic. It showcases the new styles that will bleed into all facets of life. The car is something across the world people attach their sense of self to. No car has been more open to the idea of customizing to the driver as the Civic sense the launch of the Mustang.
Though the after market craze of the last 20 years, for civics has begun to lose itself to the others and the growing sophistication of the car limiting itself to the ability to customize. The afforadablity and all around package that the Civic offers while still playing true to the customers that champion their brand all these years.
http://www.autonationhondaeastlasvegas.com/
https://www.hondawest.net/
http://findlayhonda.com/
http://automobiles.honda.com/civic-sedan
https://www.ispot.tv/ad/AhC1/2017-honda-civic-the-dreamer-fantasy-song-by-empire-of-the-sun
https://www.ispot.tv/ad/AEdm/2017-honda-civic-coupe-another-milestone-song-by-christon-gray
Wednesday, February 22, 2017
Wednesday, February 15, 2017
Week 6 EOC: Fake News
The most prevalent fake news that I saw in recent history revolves around a movie that was set to be released. The movie in question is "A Dog's Purpose", the news was the release of a clearly edited video that implied animal abuse on the set of the movie during production. The video itself was over 15 months old and its release has a clear motive to disrupt the opening weekend sales of the movie. As it wasn't release till only a few weeks prior.
In response the american humane association, embarked on a full scale investigation. And in recent times have come out with their findings. They found that industry standards were maintained, and the video in question was clearly edited to imply that both clips occured at the same time.
There has been criticism from other memebers of the production due to the report clearing the American Human Association of blame. But the thing to note with in the course of the investigation is that, it was under took by a third party investigation to ensure there was no conflict of interest.
https://www.americanhumane.org/press-release/independent-investigative-report-on-a-dogs-purpose-finds-edited-video-mischaracterized-what-happened-on-the-set/
In response the american humane association, embarked on a full scale investigation. And in recent times have come out with their findings. They found that industry standards were maintained, and the video in question was clearly edited to imply that both clips occured at the same time.
There has been criticism from other memebers of the production due to the report clearing the American Human Association of blame. But the thing to note with in the course of the investigation is that, it was under took by a third party investigation to ensure there was no conflict of interest.
https://www.americanhumane.org/press-release/independent-investigative-report-on-a-dogs-purpose-finds-edited-video-mischaracterized-what-happened-on-the-set/
Wednesday, February 8, 2017
Week 5 EOC: Super Bowl Ad
I chose Skittle's "Romance" Super Bowl LI commercial, because though it wasn't the most innovative or that far off the brands catalog of past ads. I feel it stays true to the brand, while still providing the necessary things for a successful ad.
Wednesday, February 1, 2017
Week 4 EOC: Role of Women in Contemporary Advertisements
two ads that show women in roles in contemporary life. TBC
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