Affiliates, is an avenue of advertisement that requires the brand to entice customers to take on another level of relationship with the company. Making them part of the marketing efforts, with the brand usually sharing revenue or perks with the consumer.
Email, is still a very prevalent advertising technique though gone are the days of just emailing a mass newsletter to as many emails as you can get. Now there is a need for content to only be sent when action is necessary. Spam filters will be there to prevent the mass spam of unnecessary messaging.
Loyalty Cards can be a double edge sword as it is a great way to reward people for coming back, but if a company cannot handle giving discounts to so many customers it can affect profits drastically.
QR codes are an affective way to give customers who are looking for more information, the necessary access without limiting the design space.
Youtube channel is an effective way to create content without having to meet standards and cost that come with broadcast.
Advertising Channels Advertorials | Advertising |
Affiliates | Partners |
Aggregator inclusions | Advertising |
Amazon/Ebay store | Web |
Blog/microblog | Social |
Content marketing | Content |
Desktop app | Desktop |
Digital banners and signage | Stores/Advertising |
Display remarketing | Advertising |
Email signatures | |
Events | Event |
Facebook advertising | Advertising |
Facebook page | Social |
Film/TV product placement | TV |
Forums | Social |
Images & Infographics | Content |
In-game ads | Advertising |
Influencer outreach | Social |
Interstitials | Advertising |
Kiosks | Stores |
LinkedIn advertising | Advertising |
LinkedIn company profile | Social |
LinkedIn group | Social |
Local search marketing | Search marketing |
Loyalty card | Stores |
Marketing email | |
Member get member'/Recommend a friend | Social |
Microsites | Web |
Mobile advertising | Advertising |
Mobile app | Mobile |
NFC (Near field communications) | Advertising/Store |
Paid placements | Advertising |
Paid reviews | Advertising |
Pay per click | Search marketing |
Peer to peer support | Social |
PR Stunts | PR |
Presentations | Content |
Press releases | PR |
Prizes/Exhibitions | Event |
Product listing adverts | Advertising |
Push notifications | Advertising |
QR codes | Stores |
Receipts | Advertising |
Relationship marketing | Direct |
Report sponsorship | Content |
Research paper | Content |
RFID tags | Stores |
Search engine optimisation | Search marketing |
Smart TV/Xbox/Console app | TV |
SMS | Mobile |
Songs | Advertising |
Tablet app | Mobile |
Telephone automation (IVR) | Telephone |
Transactional email | |
Twitter account | Social |
Twitter advertising | Advertising |
Video Chat | Direct |
Videos | Content |
Wearable technology | Mobile |
Webchat | Direct |
Website via desktop | Web |
Website via tablet/mobile | Mobile |
Wifi | Mobile |
YouTube 'pre-rolls' and TrueView | Advertising |
Youtube channel | Social |
Account team | Direct |
Barkers | Advertising |
Beermats | |
Billboard adverts | Advertising |
Blimps | Advertising |
Bookends' | Advertising |
Brand hijacks | Event |
Brand to hand | Advertising |
Call centre | Telephone |
Carrier bags | Advertising |
Catalogue | Direct |
Celebrity endorsements | Advertising |
Concession in larger store | Stores |
Door-to-doors | Advertising |
Fax | Telephone |
Field sales agents | Direct |
Hold music | Telephone |
In-box ads | Advertising |
Inserts | Advertising |
Jingles | Advertising |
Magazine adverts | Advertising |
Onserts | Advertising |
Partner sales | Partners |
Pop up stores | Stores |
POS displays | Stores |
Postal/White mail | Direct |
Product packaging | Advertising |
Program sponsorship | TV |
Promotional items | Direct |
Radio advertising | Advertising |
Sandwich boards | Advertising |
Signage | Stores |
Smells | Stores |
Sports sponsorship | Advertising |
Stores | Stores |
Street vendor | Stores |
Telephone on hold messages | Telephone |
Telesales/marketing | Telephone |
TV advert | TV |
Wearables | Advertising |