Affiliates, is an avenue of advertisement that requires the brand to entice customers to take on another level of relationship with the company. Making them part of the marketing efforts, with the brand usually sharing revenue or perks with the consumer.
Email, is still a very prevalent advertising technique though gone are the days of just emailing a mass newsletter to as many emails as you can get. Now there is a need for content to only be sent when action is necessary. Spam filters will be there to prevent the mass spam of unnecessary messaging.
Loyalty Cards can be a double edge sword as it is a great way to reward people for coming back, but if a company cannot handle giving discounts to so many customers it can affect profits drastically.
QR codes are an affective way to give customers who are looking for more information, the necessary access without limiting the design space.
Youtube channel is an effective way to create content without having to meet standards and cost that come with broadcast.
|Digital banners and signage||Stores/Advertising|
|Film/TV product placement||TV|
|Images & Infographics||Content|
|LinkedIn company profile||Social|
|Local search marketing||Search marketing|
|Member get member'/Recommend a friend||Social|
|NFC (Near field communications)||Advertising/Store|
|Pay per click||Search marketing|
|Peer to peer support||Social|
|Product listing adverts||Advertising|
|Search engine optimisation||Search marketing|
|Smart TV/Xbox/Console app||TV|
|Telephone automation (IVR)||Telephone|
|Website via desktop||Web|
|Website via tablet/mobile||Mobile|
|YouTube 'pre-rolls' and TrueView||Advertising|
|Brand to hand||Advertising|
|Concession in larger store||Stores|
|Field sales agents||Direct|
|Pop up stores||Stores|
|Telephone on hold messages||Telephone|