EOC: Week 10: What Channels are you going to do to get your product noticed?

Choose 5 of the channels below and write a brief statement describing them.

Affiliates, is an avenue of advertisement that requires the brand to entice customers to take on another level of relationship with the company. Making them part of the marketing efforts, with the brand usually sharing revenue or perks with the consumer.

Email, is still a very prevalent advertising technique though gone are the days of just emailing a mass newsletter to as many emails as you can get. Now there is a need for content to only be sent when action is necessary. Spam filters will be there to prevent the mass spam of unnecessary messaging.

Loyalty Cards can be a double edge sword as it is a great way to reward people for coming back, but if a company cannot handle giving discounts to so many customers it can affect profits drastically.

QR codes are an affective way to give customers who are looking for more information, the necessary access without limiting the design space.

Youtube channel is an effective way to create content without having to meet standards and cost that come with broadcast. 

Advertising Channels Advertorials	Advertising
Affiliates	Partners
Aggregator inclusions	Advertising
Amazon/Ebay store	Web
Blog/microblog	Social
Content marketing	Content
Desktop app	Desktop
Digital banners and signage	Stores/Advertising
Display remarketing	Advertising
Email	Email
Email signatures	Email
Events	Event
Facebook advertising	Advertising
Facebook page	Social
Film/TV product placement	TV
Forums	Social
Images & Infographics	Content
In-game ads	Advertising
Influencer outreach	Social
Interstitials	Advertising
Kiosks	Stores
LinkedIn advertising	Advertising
LinkedIn company profile	Social
LinkedIn group	Social
Local search marketing	Search marketing
Loyalty card	Stores
Marketing email	Email
Member get member'/Recommend a friend	Social
Microsites	Web
Mobile advertising	Advertising
Mobile app	Mobile
NFC (Near field communications)	Advertising/Store
Paid placements	Advertising
Paid reviews	Advertising
Pay per click	Search marketing
Peer to peer support	Social
PR Stunts	PR
Presentations	Content
Press releases	PR
Prizes/Exhibitions	Event
Product listing adverts	Advertising
Push notifications	Advertising
QR codes	Stores
Receipts	Advertising
Relationship marketing	Direct
Report sponsorship	Content
Research paper	Content
RFID tags	Stores
Search engine optimisation	Search marketing
Smart TV/Xbox/Console app	TV
SMS	Mobile
Songs	Advertising
Tablet app	Mobile
Telephone automation (IVR)	Telephone
Transactional email	Email
Twitter account	Social
Twitter advertising	Advertising
Video Chat	Direct
Videos	Content
Wearable technology	Mobile
Webchat	Direct
Website via desktop	Web
Website via tablet/mobile	Mobile
Wifi	Mobile
YouTube 'pre-rolls' and TrueView	Advertising
Youtube channel	Social
Account team	Direct
Barkers	Advertising
Beermats	Print
Billboard adverts	Advertising
Blimps	Advertising
Bookends'	Advertising
Brand hijacks	Event
Brand to hand	Advertising
Call centre	Telephone
Carrier bags	Advertising
Catalogue	Direct
Celebrity endorsements	Advertising
Concession in larger store	Stores
Door-to-doors	Advertising
Fax	Telephone
Field sales agents	Direct
Hold music	Telephone
In-box ads	Advertising
Inserts	Advertising
Jingles	Advertising
Magazine adverts	Advertising
Onserts	Advertising
Partner sales	Partners
Pop up stores	Stores
POS displays	Stores
Postal/White mail	Direct
Product packaging	Advertising
Program sponsorship	TV
Promotional items	Direct
Radio advertising	Advertising
Sandwich boards	Advertising
Signage	Stores
Smells	Stores
Sports sponsorship	Advertising
Stores	Stores
Street vendor	Stores
Telephone on hold messages	Telephone
Telesales/marketing	Telephone
TV advert	TV
Wearables	Advertising

Week 10 EOC: Interview: Guido Heffels

A blog post that focus on his roll within german advertising industry and the differences between here and german industry.

Guido Heffels (47) is owner, creative director and one of the co-founders of HEIMAT.(http://advertising.newyorkfestivals.com/jury/executive/439/).

Week 9 EOC: Creative Content

My creative content will be an all around campaign brief, though there will be no finished work there will be a comprehensive brief on the stylist choices being made and how they parallel with each other. Though each work will not be exactly the same or even have the same message it changes will keep the interest in the campaign and how it connects. This will be to accommodate for the medias used within.

Week 9 EOC: Art and Copy - Key Person (In the industry)

TBC

Week 9 EOC: Trends in TV

TBC

http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/

https://www.wired.com/insights/2013/12/six-trends-directing-future-television/

http://www.multichannel.com/blog/mixed-signals/6-trends-driving-future-tv/404015

https://www.forbes.com/sites/markhughes/2015/03/21/the-millennial-trends-that-are-killing-cable/#48f35f8b2293

Week 8 EOC: Slogan & Fonts

TBC

Week 8 EOC: Oscars vs. Super Bowl Ads

The difference between the two events are simple, while both are advertising for each perspective industries top event their audiences a wildly different.   Due to these differences the messages and purpose are different. While both resonate with the need to celebrate the accomplishments of the people/teams that are competing at the events. The Super Bowl are more about the culture of the group and the individuals. Where the Oscars advertisement were targeted towards messages that transcend the individuals,

Week 7 EOC: Honda Civic -"TBD Pitch"

The car that I am looking to make a creative brief for, is the Honda Civic. Coming into 2017 this is their second year with their redesigned body for the classic Honda Civic. It showcases the new styles that will bleed into all facets of life. The car is something across the world people attach their sense of self to. No car has been more open to the idea of customizing to the driver as the Civic sense the launch of the Mustang.
Though the after market craze of the last 20 years, for civics has begun to lose itself to the others and the growing sophistication of the car limiting itself to the ability to customize. The afforadablity and all around package that the Civic offers while still playing true to the customers that champion their brand all these years.



http://www.autonationhondaeastlasvegas.com/
https://www.hondawest.net/
http://findlayhonda.com/
http://automobiles.honda.com/civic-sedan


https://www.ispot.tv/ad/AhC1/2017-honda-civic-the-dreamer-fantasy-song-by-empire-of-the-sun
https://www.ispot.tv/ad/AEdm/2017-honda-civic-coupe-another-milestone-song-by-christon-gray

Week 6 EOC: Fake News

The most prevalent fake news that I saw in recent history revolves around a movie that was set to be released. The movie in question is "A Dog's Purpose", the news was the release of a clearly edited video that implied animal abuse on the set of the movie during production. The video itself was over 15 months old and its release has a clear motive to disrupt the opening weekend sales of the movie. As it wasn't release till only a few weeks prior.

In response the american humane association, embarked on a full scale investigation. And in recent times have come out with their findings. They found that industry standards were maintained, and the video in question was clearly edited to imply that both clips occured at the same time.

There has been criticism from other memebers of the production due to the report clearing the American Human Association of blame. But the thing to note with in the course of the investigation is that, it was under took by a third party investigation to ensure there was no conflict of interest.




https://www.americanhumane.org/press-release/independent-investigative-report-on-a-dogs-purpose-finds-edited-video-mischaracterized-what-happened-on-the-set/

Week 5 EOC: Super Bowl Ad

I chose Skittle's "Romance" Super Bowl LI commercial, because though it wasn't the most innovative or that far off the brands catalog of past ads. I feel it stays true to the brand, while still providing the necessary things for a successful ad.

Week 4 EOC: Role of Women in Contemporary Advertisements

two ads that show women in roles in contemporary life. TBC

Week 4 EOC: Jerry Della Femina

TBC

Week 3 EOC: William Bernbach

TBC

Week 3 EOC: Creative Thinking

TBC

Week 3 EOC: Thank you for smoking

Thank You for Smoking does a wonderful job of showcasing the elements at play in Washington DC and the power of advertising. Though there are though that take it as a clear show of what is wrong, in the world of advertisement and politics. I see it more as a showcase of what you get when you let things happen. None of the characters truly do anything arguably wrong, as while there are moral and legal implications. The social norms that were set and the world they where operating in forces them to do so.
For me it showcases what can be done when someone knows how to speak to the person in front of them and audience they target. The lead character explains it himself, he is just really good at talking. So really a lot of the criticism he takes through out the movie, is almost out of envy that their voices are not as strong as his.
The tobacco industry did a lot of shady things in this time and times leading up to it. But put in the same position I couldn't see anybody else doing anything different. If you were the owner of a tobacco company, and you were facing a threat like they were. Would you not do everything in your power to prevent it. Even if it looks bad from the outside, it is hard to say their intention wasn't good for their own. I don't like how things are done, but like the movie shows at the end it's how they are done. So you either play the game, or try to change the rules. But don't be surprised when the other players, play their hands.

Week 2 EOC: Three Ad's with questionable ethics

The use of sexualization for fast food isn't anything new. However there is usually a clear divided between the product and the person trying to sell it. In this ad the implication of a sexual act and the placement of model and sandwich puts it across the line.  

http://content.time.com/time/specials/packages/0,28757,1907218,00.html

This ad is ok on face value, but becomes questionable once the copy and implications are taken into account. As it over sells a product that had little evidence of actually being able to work. Further more by using one of the most famous cases of a person with HIV as the spokesperson, creates a belief of legitimacy. Even though the use has no know benefits.
http://www.forbes.com/2010/02/02/drug-advertising-lipitor-lifestyle-health-pharmaceuticals-safety.html

While this add has the benefit of being absolutely hilarious, it is questionable on the placement. Though ads are unavoidable in day to day life of the modern age, to put an add that has such personal implications in such a public spot is truly unethical. Though this can be warranted depending on the building, I believe in most cases it is just inappropriate.

http://www.oddee.com/item_99581.aspx

Week 1 EOC: VW Lemon Ad

The Volkswagen's Lemon ad is one of the most influential ad of all time, though many took it for face value it runs deeper than that. "In a sea of hard sell, Volkswagen appeals were islands of refreshing wit that extolled its products' virtues with breezy self-effacement. "Live Below Your Means," advised one ad. "Think Small," counseled another."(http://auto.howstuffworks.com/1960-1969-volkswagen-beetle4.htm). Volkswagen was able to use the fact that the had a tarnished named to their advantage. They had the freedom to take a chance on something new and were rewarded for it.

Their openness to new ideas is shown clearly in their choice of a jewish advertising agency, for a company that was founded by the Nazis only a few decades earlier. "The “Think Small” and “Lemon” ads were not intentional.“Think Small” was a note written by Julian Koenig at BBD in reaction to the original creative contrasting VW with large American cars.  “Lemon” was  a comment made by Rita Selden on one of the proposed ads.The headline for the original VW ad was intended to be “Willkommen”The client (Carl Hahn) thought it was too German.  He firmly believed that in order to compete against well entrenched American brands it had to be “as American as Apple Strudel”."(http://www.brandstories.net/2012/11/03/vw-beetle-story-lesson-in-brand-persona-development/). This understanding of needing to embrace another markets culture to ensure sales is common place today, but at the time it was merely a fledgling idea. So while the ad is simple, the ideals it represents are much larger.

The fact of the matter if they would have tried to become exactly what everyone else was it wouldn't have worked. That doesn't mean that they could just do what ever the brand desired, as the American public wasn't really ready for them. “You just went from wondering if it was socially acceptable to even own such a vehicle to having a cute nickname for it.” (https://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/) By keeping it simple, and even a little bit self degradation, they controlled the conversation around their product.

Week 1 EOC: My Voice

A jack-of-all-trades but a master of none is better than a master of one, is one of the simplest ways to describe myself. I am the devil’s advocate, as in when I am placed in a situation I will always try to understand the other side of things. I use this to maintain a wide view on topics and issues that face me, both creatively and administratively. I grew up in Wisconsin but for the past five years I have moved across the country. Though I have made sacrifices to do so, my ability to assimilate into the areas to get a better understanding has been invaluable to me. My greatest strengths are in visual composition, both for video and print the former being my strongest. What I lack in technical skill for production I believe I more than make up for with my ability to navigate a project within its market. Though I can’t say I have had a perfect past or succeeded in every endeavor that I have taken on I know without a doubt that I can pick my self back up and keep striving for more.