EOC: Week 10: What Channels are you going to do to get your product noticed?

Choose 5 of the channels below and write a brief statement describing them.

Affiliates, is an avenue of advertisement that requires the brand to entice customers to take on another level of relationship with the company. Making them part of the marketing efforts, with the brand usually sharing revenue or perks with the consumer.

Email, is still a very prevalent advertising technique though gone are the days of just emailing a mass newsletter to as many emails as you can get. Now there is a need for content to only be sent when action is necessary. Spam filters will be there to prevent the mass spam of unnecessary messaging.

Loyalty Cards can be a double edge sword as it is a great way to reward people for coming back, but if a company cannot handle giving discounts to so many customers it can affect profits drastically.

QR codes are an affective way to give customers who are looking for more information, the necessary access without limiting the design space.

Youtube channel is an effective way to create content without having to meet standards and cost that come with broadcast. 

Advertising Channels Advertorials	Advertising
Affiliates	Partners
Aggregator inclusions	Advertising
Amazon/Ebay store	Web
Blog/microblog	Social
Content marketing	Content
Desktop app	Desktop
Digital banners and signage	Stores/Advertising
Display remarketing	Advertising
Email	Email
Email signatures	Email
Events	Event
Facebook advertising	Advertising
Facebook page	Social
Film/TV product placement	TV
Forums	Social
Images & Infographics	Content
In-game ads	Advertising
Influencer outreach	Social
Interstitials	Advertising
Kiosks	Stores
LinkedIn advertising	Advertising
LinkedIn company profile	Social
LinkedIn group	Social
Local search marketing	Search marketing
Loyalty card	Stores
Marketing email	Email
Member get member'/Recommend a friend	Social
Microsites	Web
Mobile advertising	Advertising
Mobile app	Mobile
NFC (Near field communications)	Advertising/Store
Paid placements	Advertising
Paid reviews	Advertising
Pay per click	Search marketing
Peer to peer support	Social
PR Stunts	PR
Presentations	Content
Press releases	PR
Prizes/Exhibitions	Event
Product listing adverts	Advertising
Push notifications	Advertising
QR codes	Stores
Receipts	Advertising
Relationship marketing	Direct
Report sponsorship	Content
Research paper	Content
RFID tags	Stores
Search engine optimisation	Search marketing
Smart TV/Xbox/Console app	TV
SMS	Mobile
Songs	Advertising
Tablet app	Mobile
Telephone automation (IVR)	Telephone
Transactional email	Email
Twitter account	Social
Twitter advertising	Advertising
Video Chat	Direct
Videos	Content
Wearable technology	Mobile
Webchat	Direct
Website via desktop	Web
Website via tablet/mobile	Mobile
Wifi	Mobile
YouTube 'pre-rolls' and TrueView	Advertising
Youtube channel	Social
Account team	Direct
Barkers	Advertising
Beermats	Print
Billboard adverts	Advertising
Blimps	Advertising
Bookends'	Advertising
Brand hijacks	Event
Brand to hand	Advertising
Call centre	Telephone
Carrier bags	Advertising
Catalogue	Direct
Celebrity endorsements	Advertising
Concession in larger store	Stores
Door-to-doors	Advertising
Fax	Telephone
Field sales agents	Direct
Hold music	Telephone
In-box ads	Advertising
Inserts	Advertising
Jingles	Advertising
Magazine adverts	Advertising
Onserts	Advertising
Partner sales	Partners
Pop up stores	Stores
POS displays	Stores
Postal/White mail	Direct
Product packaging	Advertising
Program sponsorship	TV
Promotional items	Direct
Radio advertising	Advertising
Sandwich boards	Advertising
Signage	Stores
Smells	Stores
Sports sponsorship	Advertising
Stores	Stores
Street vendor	Stores
Telephone on hold messages	Telephone
Telesales/marketing	Telephone
TV advert	TV
Wearables	Advertising

Week 10 EOC: Interview: Guido Heffels

A blog post that focus on his roll within german advertising industry and the differences between here and german industry.

Guido Heffels (47) is owner, creative director and one of the co-founders of HEIMAT.(http://advertising.newyorkfestivals.com/jury/executive/439/).

Week 9 EOC: Creative Content

My creative content will be an all around campaign brief, though there will be no finished work there will be a comprehensive brief on the stylist choices being made and how they parallel with each other. Though each work will not be exactly the same or even have the same message it changes will keep the interest in the campaign and how it connects. This will be to accommodate for the medias used within.

Week 9 EOC: Art and Copy - Key Person (In the industry)

TBC

Week 9 EOC: Trends in TV

TBC

http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/

https://www.wired.com/insights/2013/12/six-trends-directing-future-television/

http://www.multichannel.com/blog/mixed-signals/6-trends-driving-future-tv/404015

https://www.forbes.com/sites/markhughes/2015/03/21/the-millennial-trends-that-are-killing-cable/#48f35f8b2293

Week 8 EOC: Slogan & Fonts

TBC

#6 Analysis of Project in the Real World

With the number of generations in the work force and having buying power it’s important to recognize them all for a brand as large as Honda. Though for a successful campaign it is important to focus the efforts to a targeted group. With these advertisements it may seem like we are discouraging the younger audience by not showcasing them behind the wheel. The advertisement is in fact showcasing all the reasons to buy the car with the fact that it is approved by the figure of more authority in their life i.e. their mom, dad, etc..

Targeting the males between the ages of 18-35 with a fast car has been the bread and butter of the auto industry and usually involves the feel of action pack adventure. This is a far cry from the day to day life that they have, combining the two will showcase that even if its just for a moment you can experience joy still in your commute.

Secondary targets will be women in the 18-35 as well, this will be showcasing the design elements of the car and it’s ability to stand out in a crowd. While still being reliable enough that you won’t have to worry about getting where you need to go. At the same time it is a car you can grow with, with its ability to stand the test of time.

The focus on spreading the concept as well as the brand will extend the life cycle of the advertisement as well as the car itself. This is staying true to the slogan, as it will acknowledge where the brand has been and where it's going. 

#5 Creative Content

Scene #1: Group of Kids standing outside of the front of a School

Scene #2: Child #1 inquires about Child #2’s missing Lunch

Scene #3: Child #2 Responds confidently that her mom is coming

Scene #4: Civic comes into view as it darts through obsticals

Scene #5: Child #1 is surprised says that Child #2’s brother is a fast driver

Scene #6: Child #2 just smiles without saying anything

Scene #7: Civic pulls up right infront of the group coming to a quick stop.

Scene #8: Child #2 confidently states that’s not my brother

Scene #9: Mom with Lunch in hands happily pops out smiling and waving to the group

Scene #10: Child #2 skips to meet her mom in front of the car.

Scene #11: Child #2 and Mom Hug in front of the Car

Scene #12: Graphics & Slogan go across the screen Showing It takes you back… pausing for a moment than revealing And Forward.  

#4 Promotion

The promotion will be a commercial that will have the ability to spawn spin offs and leaves itself open to parody those furthering the conversation. While there are some that would shy away from making their commercials, looking back to the Lincoln commercial with Matthew Mcconaughey its retention within the public eye.

This simple commercial that seemingly create what many saw as an absurd amount of nostalgia for the brand, went viral when parodies started coming out making note of the actors performance.

Main stream media outlets took their turns with it as well, when Jim Carrey parody the performance on SNL.

South Park played with the character in their wacky races episode.

This embrace of pop culture while still not abandoning past generations is what makes the commercial stand out. Using the humor for the younger crowd while still telling the older generations they have a lot of life to live. You see this connection in other industries advertisments such as Heineken's nod to a racing legend, while telling everyone to drive safe. 

The advertisement will start with kids standing in front of the school. One of the kids will ask what they’re going to do for lunch. The young girl will calmly state that her mom will be coming back with her lunch. Moments later there will be a black Civic turning the corner sharply. The kid will say I thought your mom was bringing your lunch. The Civic will come to a quick stop, and out pops her mom with paper sack lunch in hand. The girl will reply she is, smiling as she skips to get her lunch.

Showcasing the Civics’ supprier handling and all around functionality, with the joy of being able to take on any task that is thrown at it. The concept has legs to build through out the course of the sales year in multiple meanings and gives an easy format to parody for all would be video makers.