Wednesday, March 15, 2017

EOC: Week 10: What Channels are you going to do to get your product noticed?

Choose 5 of the channels below and write a brief statement describing them.

Affiliates, is an avenue of advertisement that requires the brand to entice customers to take on another level of relationship with the company. Making them part of the marketing efforts, with the brand usually sharing revenue or perks with the consumer.

Email, is still a very prevalent advertising technique though gone are the days of just emailing a mass newsletter to as many emails as you can get. Now there is a need for content to only be sent when action is necessary. Spam filters will be there to prevent the mass spam of unnecessary messaging.

Loyalty Cards can be a double edge sword as it is a great way to reward people for coming back, but if a company cannot handle giving discounts to so many customers it can affect profits drastically.

QR codes are an affective way to give customers who are looking for more information, the necessary access without limiting the design space.

Youtube channel is an effective way to create content without having to meet standards and cost that come with broadcast. 

Advertising Channels


Advertorials
Advertising
AffiliatesPartners
Aggregator inclusionsAdvertising
Amazon/Ebay storeWeb
Blog/microblogSocial
Content marketingContent
Desktop appDesktop
Digital banners and signageStores/Advertising
Display remarketingAdvertising
EmailEmail
Email signaturesEmail
EventsEvent
Facebook advertisingAdvertising
Facebook pageSocial
Film/TV product placementTV
ForumsSocial
Images & InfographicsContent
In-game adsAdvertising
Influencer outreachSocial
InterstitialsAdvertising
KiosksStores
LinkedIn advertisingAdvertising
LinkedIn company profileSocial
LinkedIn groupSocial
Local search marketingSearch marketing
Loyalty cardStores
Marketing emailEmail
Member get member'/Recommend a friendSocial
MicrositesWeb
Mobile advertisingAdvertising
Mobile appMobile
NFC (Near field communications)Advertising/Store
Paid placementsAdvertising
Paid reviewsAdvertising
Pay per clickSearch marketing
Peer to peer supportSocial
PR StuntsPR
PresentationsContent
Press releasesPR
Prizes/ExhibitionsEvent
Product listing advertsAdvertising
Push notificationsAdvertising
QR codesStores
ReceiptsAdvertising
Relationship marketingDirect
Report sponsorshipContent
Research paperContent
RFID tagsStores
Search engine optimisationSearch marketing
Smart TV/Xbox/Console appTV
SMSMobile
SongsAdvertising
Tablet appMobile
Telephone automation (IVR)Telephone
Transactional emailEmail
Twitter accountSocial
Twitter advertisingAdvertising
Video ChatDirect
VideosContent
Wearable technologyMobile
WebchatDirect
Website via desktopWeb
Website via tablet/mobileMobile
WifiMobile
YouTube 'pre-rolls' and TrueViewAdvertising
Youtube channelSocial
Account teamDirect
BarkersAdvertising
BeermatsPrint
Billboard advertsAdvertising
BlimpsAdvertising
Bookends'Advertising
Brand hijacksEvent
Brand to handAdvertising
Call centreTelephone
Carrier bagsAdvertising
CatalogueDirect
Celebrity endorsementsAdvertising
Concession in larger storeStores
Door-to-doorsAdvertising
FaxTelephone
Field sales agentsDirect
Hold musicTelephone
In-box adsAdvertising
InsertsAdvertising
JinglesAdvertising
Magazine advertsAdvertising
OnsertsAdvertising
Partner salesPartners
Pop up storesStores
POS displaysStores
Postal/White mailDirect
Product packagingAdvertising
Program sponsorshipTV
Promotional itemsDirect
Radio advertisingAdvertising
Sandwich boardsAdvertising
SignageStores
SmellsStores
Sports sponsorshipAdvertising
StoresStores
Street vendorStores
Telephone on hold messagesTelephone
Telesales/marketingTelephone
TV advertTV
WearablesAdvertising

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