With the number of generations in the work force and having
buying power it’s important to recognize them all for a brand as large as
Honda. Though for a successful campaign it is important to focus the efforts to
a targeted group. With these advertisements it may seem like we are
discouraging the younger audience by not showcasing them behind the wheel. The
advertisement is in fact showcasing all the reasons to buy the car with the
fact that it is approved by the figure of more authority in their life i.e.
their mom, dad, etc..
Targeting the males between the ages of 18-35 with a fast
car has been the bread and butter of the auto industry and usually involves the
feel of action pack adventure. This is a far cry from the day to day life that
they have, combining the two will showcase that even if its just for a moment
you can experience joy still in your commute.
Secondary targets will be women in the 18-35 as well, this
will be showcasing the design elements of the car and it’s ability to stand out
in a crowd. While still being reliable enough that you won’t have to worry
about getting where you need to go. At the same time it is a car you can grow
with, with its ability to stand the test of time.
The focus on spreading the concept as well as the brand will extend the life cycle of the advertisement as well as the car itself. This is staying true to the slogan, as it will acknowledge where the brand has been and where it's going.
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